Exhibit

About The Conference - SIFMA’s 34th Annual Operations Conference and Exhibit will be held from April 29 – May 2, (Sunday – Wednesday) at the exclusive Gaylord Palms Resort and Convention Center in Kissimmee, FL. This event will be of particular interest to operations, technology, risk, and compliance professionals. Not only does the conference provide a robust program that will include many thought provoking topics, it also offers networking opportunities with industry colleagues and forums for discussing a wide array of matters confronting our business. This Annual Conference will provide financial industry operations professionals with ideas and solutions for achieving the highest quality performance and customer service within their functional area of responsibility. The program will include essential information on current initiatives, future trends, and updates from various industry experts.

Our Invited Audience will consist of Senior Executives on the operational side of the securities industry broker/dealer community. (32% Senior Vice President/Managing Director; 51% Vice President/Director).

Exhibit and partake in an unparalleled industry forum. The SIFMA Operations Conference & Exhibit has a proven track record of being the largest and most comprehensive event of the year, dedicated to the operational side of the securities industry.

Decision makers know this Event, which is the forum that will provide you with an excellent sales and marketing opportunity to meet over 600 Senior Operations Executives from securities broker/dealer firms, banking institutions, self-regulators, accounting firms and industry service organizations. If you are a provider of operations systems and/or services to the securities industry, the 2007 SIFMA Operations Conference & Exhibit is the opportunity of the year for your company!

Conference Dates & Location
May April 29 – May 2, 2007
Gaylord Palms Resort & Convention Center, Kissimmee, Florida

Exhibit Space Fee
Exhibit Space is $3,800 per 8’x10’ booth (80 sq. feet).

The SIFMA Operations Conference Exhibitor Package offers maximum value with:

8'x10' booth space – Standard Booth Size.
Exhibitor Listing - Product/Service Description listed on SIFMA’s Web Site - Operations Conference & Exhibit Page (150 Word Product/Service Description).
Included in the listing is a hot link to your website.
Sponsoring Firms Product Description (150 words).
Sponsoring Firms Sales Contact Information.
Your link will have the potential of being viewed by an average of 400,000 users per month.
Exhibitor Listing in SIFMA’s Official Exhibit Guide (150 Word Product/Service Description).
Company Identification Sign at booth (7’x44’).
Exposure to the ultimate decision makers.
Unsurpassed networking opportunities with senior executives.
The ability to develop new contacts and leads.
Discounted Conference Registrations - Two (2) conference registrations per booth rented may be reserved at the member rate of $995 each per booth rented, prior to March 1, 2007.
5 Complimentary Booth Personnel Badges for representatives from your firm to staff and manage your exhibit space.
Preliminary List of Conference Registrants, in electronic format 4 weeks prior to the event.
Complete List of Conference Registrations, 4 weeks post event. This list is in electronic format, and will include Name, Title, Firm and Mailing Address.

Booth Space Assignment
Exhibit space must be reserved by a phone call to Diana Serri at SIFMA . . . 212.618.0558. After you reserve your booth location by telephone, an application and invoice will be sent to you. Payment in full must be received within ten business days, or your space will be automatically canceled.

Welcome Reception for All
Sunday, April 29th, 5:00 p.m. - 7:00 p.m.
The Welcoming Reception is an early "kick-off" to the Conference & Exhibit and is open to all Conference registrants and exhibitors. We cordially invite everyone to attend!

Exhibitor Set-up and Dismantle
Exhibitor move-in and installation begins on Sunday, April 29, at 12:00 Noon – 8:00 p.m... All exhibit booths must be set up, ready and operating by Monday, April 30th at 10:00 a.m. Dismantle begins on Tuesday, May 1st at 2:00 p.m. All exhibits must be completely dismantled by 8:00 p.m.

Exhibit Hall Hours
There will be no competing meetings scheduled when the Exhibit Hall is open. Although subject to modification, the Exhibit Hall will be open as follows and all events listed will take place in the Hall. While the hours listed below are times when the Exhibit Hall is officially open, exhibitors have access to the Hall at all times and may use any other periods they wish to meet with clients or prospective customers. For Security purposes, SIFMA will request that if any meetings are scheduled, the exhibitor notifies SIFMA prior to the meeting in order to have a guest pass made available for your clients.

Monday, April 30th
12 Noon - 2:00 p.m.
Exhibit Hall Buffet Lunch
and
4:00 p.m. - 6:00 p.m.
Exhibit Hall Reception

Tuesday, May 1st
12 Noon - 2:00 p.m.
Exhibit Hall Buffet Lunch

Exhibitor Booth Personnel
Five exhibitor badges, per booth rented, will be provided free of charge. There is a $35 (per badge) charge for any additional badges requested. These badges will give your company representatives access to the Exhibit Hall, but not to any of the Conference Sessions.

Hotel Accommodations
SIFMA has reserved a block of rooms at the Gaylord Palms Resort & Convention Center at a special Conference rate available only to participants of the SIFMA’s Operations Conference & Exhibit. Reservation forms can be found by clicking on the hotel button above.

Registrant Rosters
In order to make exhibiting more productive and to give you the opportunity for some pre-show promotions, SIFMA will furnish exhibitors with a list of Conference registrants four weeks prior to the Conference, as well as the complete roster within four weeks post Conference.

Discounted Conference Registration for Exhibitors
Two individuals, per booth rented, may register for the Conference at the SIFMA discounted member rate of $995 each, which entitles you to attend all business sessions and workshops. Additional people from your company may register, but at the regular non-member rate of $1,495 per person. Specific details will follow.

To Reserve Your Exhibit Location – Contact:
Diana Serri
Assistant Vice President, Exhibit Sales & Services
212.618.0558
dserri@sifma.org