Surveys

REPORT ON ASSET MANAGEMENT ACCOUNTS - 2005

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Account Features Offered & Selected

  • The following table shows how frequently different features of the Asset Management Account are offered and then selected by customers. According to participating firms, the following features are the most frequently offered: Checking; ACH; Margin Overdraft; and, Debit Card. The feature offered by the smallest number of firms is the ATM Only Card.
  • The AMA feature that is the most frequently selected by customers is the Year-End Summary Statement. This is followed by the Checking feature. The least selected features by AMA customers are Bill Presentment and a Separate Line of Credit.
AMA Features Offered & Selected
 
Feature Offered Not Offered
(number of firms responding)
Percent of Customers Selecting Feature
Debit Card 20 4 47.0%
Delayed Debit Card 2 22 19.5%
Credit Card 11 13 10.2%
ATM Only Card 2 22 10.0%
Card Reward Program 16 8 23.3%
Checking 22 2 76.8%
ACH 22 2 36.1%
Billpay 18 6 11.6%
Bill Presentment 11 13 *
Margin Overdraft 21 3 27.5%
Year-end Summary Statement 18 6 89.4%
Separate Line of Credit 6 18 *
Other 5 10 66.7%

*Insufficient Data

  • We also asked firms to tell us what percent of their AMA customers select both Debit and Credit cards. Among six responding firms, the average percent of customers that select these features totals 6.6 percent. Please consult Appendix II for more detailed information.